🐐 THE G.O.A.T.
FARM

The G.O.A.T. Farm

at Champions Academy

Building Better Athletes, Developing Future Leaders

Comprehensive Investor Pitch & Curriculum Framework

Ask: $500,000 Seed Capital

The Vision

"More than just a game."

A premier, for-profit basketball academy that combines elite athletic training with a structured life-skills curriculum, creating champions on and off the court.

Company Snapshot

Mission: Developing champions by using basketball to instill essential life skills.
Name: The G.O.A.T. Farm at Champions Academy
Model: For-profit youth academy with year-round programming.
ROI: Break-even by Year 2, 25% profit margin by Year 3.

🏀 + 🎓

Athletics + Character

The Problem: A Gap in the Market

1. Pay-to-Play Fatigue

Current market options are either expensive "elite" teams that burn kids out or recreational leagues with low-quality coaching. Parents pay high costs without quality assurance.

2. The Missing Piece

Parents want ROI in discipline and leadership. Traditional programs focus solely on sweat.

Fact: 65% of employers report young people lack critical soft skills.

3. Access & Convenience

High-quality training is fragmented. Parents drive to a gym for sports and a tutor for development. No one-stop-shop currently exists.

The Screen Time Crisis: Children average 7+ hours daily on devices. Parents are desperate for meaningful activities that build real-world skills.

The Solution: Holistic Development

1. The Court

NBA-style skills training (shooting, defense).
Elite coaching with progressive skill development.
Age-appropriate competition.

2. The Classroom ("The Locker Room")

Proprietary "Court to Career" methodology.
Modules on teamwork, resilience, financial literacy.
Emotional Intelligence training.

                    Core Life Skills Taught
                    Leadership & Teamwork
Financial Literacy & NIL Awareness
Communication & Public Speaking
Resilience & Emotional IQ
Conflict Resolution

                

The Product: 3-Pillar Curriculum

PILLAR 1: THE FOUNDATION

Grades K-5

Basketball: Fundamentals, motor skills, basic movements.

Life Skills: Sharing, listening, sportsmanship, following directions.

Goal: Build love of the game.

PILLAR 2: THE TRANSITION

Grades 6-8

Basketball: Position-specific training, Game IQ.

Life Skills: Conflict resolution, time management, goal setting.

Goal: Develop identity.

PILLAR 3: THE ELITE

Grades 9-12

Basketball: Advanced metrics, scouting prep, collegiate exposure.

Life Skills: Leadership, Public Speaking, NIL literacy, financial planning.

Goal: Next-level opportunities.

Target Market & Revenue Model

Target Market

Primary: Parents of K-12 (Income $75k+). Values holistic education.

Market Size: Local addressable market of 45,000 children. Target capture: 2% (900 students).

Secondary: Schools needing outsourced PE, Community Centers, Corporate Team Building.

Revenue Streams

Stream	Pricing
Monthly Memberships	$150 - $350 / mo
Summer Camps	$450 / week
Travel Teams	$1,500 / season
School Contracts	Annual Contracts

Competitive Advantage

🏆

We Own the Niche

Unlike local travel teams, we don't just produce players—we produce leaders. We offer measurable character development alongside athletic growth.

📱

Tech Integration

App-based tracking where parents can see both athletic stats and character progress reports. Transparency drives retention.

✅

Quality Control

All coaches are certified in both athletic training and youth mentorship. We use a licensed curriculum with measurable benchmarks.

Our Value Prop: Players = Captains

Marketing & Acquisition

Phase 1: Launch (Months 1-3)

Partnerships: Alliances with local charter/private schools.
Community: Free "Saturday Clinics" (Lead Gen).
Digital: Targeted social ads featuring "Player Transformations".

Phase 2: Growth (Months 4-12)

Referrals: Discounts for bringing friends.
Content: Testimonial video series and highlight reels.
Retention: Sibling discounts, awards ceremonies, progress reports.

Year 1 Revenue Goal: $885,000

Driven by 200 After-School students, 150 Campers, and School Partnerships.

Financial Projections

3-Year Outlook

Year	Revenue	Net Income
Year 1	$885,000	$35,000
Year 2	$1.4M	$250,000
Year 3	$2.1M	$500,000

*Break-even point: 280 active members (Year 2)

The Ask: $500,000

Facility Lease & Build $200,000 (40%)

Marketing & Launch $100,000 (20%)

Staffing $100,000 (20%)

Curriculum & Tech $65,000 (13%)

Operating Reserve $35,000 (7%)

Curriculum in Action: "Rookies" (K-2)

Methodology: Play (Skill) -> Pause (Reflection) -> Purpose (Life Skill)

Theme: Listening (Weeks 1-3)

Court: Listening to coach instructions, play sequences.
Workshop: "Simon Says" with basketball moves.
Home Challenge: Practice "eyes on speaker" at dinner.

Theme: Sharing (Weeks 4-6)

Court: Passing drills, rotating stations.
Workshop: Partner ball-sharing, "Compliment Circle".
Home Challenge: Share a toy with a sibling.

Sample Session (90 min): 10m Warmup -> 15m Skill Intro -> 15m Drill Stations -> 10m Scrimmage -> 10m PAUSE Moment (Reflection) -> 15m PURPOSE Activity (Poster making) -> 10m Closing.

Management & Operations

Robert Furtick

Chief Executive Officer

Sports enthusiast with 25+ years of corporate leadership specializing in youth mentorship and character development.

Coach Smiley

President of Player Improvement

Former Collegiate player with extensive coaching experience at elite levels. Expert in talent identification.

Coach Chris

President of Basketball Operations

Championship-winning coach and conditioning expert specializing in youth mentorship and character development.

Operations Plan

Facility: 15,000 sq ft, two full courts, classroom space, parent viewing area.
Staffing: Executive team + 3 Head Coaches, 6 Assistants, 2 Life Skills Facilitators.
Impact: 10% of enrollment reserved for need-based scholarships.

🐐 THE G.O.A.T.
FARM

Join Us.

"Every child who walks through our doors will leave not just as a better basketball player, but as a more confident, capable, and prepared young person."

Contact Us for more information

info@thegoat.farm