🐐 THE G.O.A.T.
FARM

The G.O.A.T. Farm

at Champions Academy

Building Better Athletes, Developing Future Leaders

Comprehensive Investor Pitch & Curriculum Framework

Phase 1 Ask: $150,000 Seed Capital

The Vision

"More than just a game."

A premier, for-profit basketball academy that combines elite athletic training with a structured life-skills curriculum, culminating in a fully-integrated charter school.

Company Snapshot

Mission: Instilling essential life skills via basketball.
Strategy: 3-Phase expansion: Mobile -> Facility -> Charter School.
ROI: Break-even Year 2, Profit Year 3, Charter Launch Year 7.

🏀 + 🏫

Sports + Education

The Problem: A Gap in the Market

1. Pay-to-Play Fatigue

Current market options are either expensive "elite" teams that burn kids out or recreational leagues with low-quality coaching. Parents pay high costs without quality assurance.

2. The Missing Piece

Parents want ROI in discipline and leadership. Traditional programs focus solely on sweat.

Fact: Many employers report young people lack critical soft skills.

3. Access & Convenience

High-quality training is fragmented. Parents drive to a gym for sports and a tutor for development. No one-stop-shop currently exists.

The Screen Time Crisis: Children average 7+ hours daily on devices. Parents are desperate for meaningful activities that build real-world skills.

The Solution: Holistic Development

1. The Player's Court

NBA-style skills training (shooting, defense).
Elite coaching with progressive skill development.
Age-appropriate competition.

2. The GM's Office

Modules on teamwork, resilience, financial literacy.
Emotional Intelligence training.
Brand Management & NIL Awareness.

                        Core Life Skills Taught
                        Leadership & Teamwork
Financial Literacy
Communication & Public Speaking
Resilience & Emotional IQ
Conflict Resolution

                    

The Long-Term Vision

Progression from after-school programming to a fully-integrated Charter School where basketball and academics merge.

Three-Phase Growth Strategy

Minimizing upfront capital while systematically scaling toward a basketball-centered charter school.

PHASE 1: Mobile Academy

Years 1-3

Lean launch using rented gyms & public courts.

Inv: $150,000

PHASE 2: Training Center

Years 3-5

Purpose-built leased industrial facility (15k sq ft).

Inv: $500,000

PHASE 3: Charter School

Years 5-8+

Full-time school integrating academics & athletics.

Inv: $3.5M+

The Product: 3-Pillar Curriculum

PILLAR 1: THE FOUNDATION

Grades K-5

Basketball: Fundamentals, motor skills, basic movements.

Life Skills: Sharing, listening, sportsmanship, following directions.

Goal: Build love of the game.

PILLAR 2: THE TRANSITION

Grades 6-8

Basketball: Position-specific training, Game IQ.

Life Skills: Conflict resolution, time management, goal setting.

Goal: Develop identity.

PILLAR 3: THE ELITE

Grades 9-12

Basketball: Advanced metrics, scouting prep, NIL Awareness, Brand Management.

Life Skills: Leadership, Public Speaking, Financial literacy, Emotional intelligence.

Goal: Next-level opportunities.

Target Market & Revenue Model

Target Market

Primary: Parents of K-12 (Income $75k+). Values holistic education.

Charter Demand: Waitlists at high-performing charters average 200+ students. Strong demand for alternative models.

Secondary: Schools needing outsourced PE, Community Centers, Corporate Team Building.

Revenue Streams

Stream	Pricing
Monthly Memberships	$150 - $350 / mo
Summer Camps	$450 / week
Travel Teams	$1,500 / season
Charter Funding (Phase 3)	$10k/student (State)

Competitive Advantage

🏆

We Own the Niche

Unlike local travel teams, we don't just produce players—we produce leaders. We offer measurable character development alongside athletic growth.

📱

Tech Integration

App-based tracking where parents can see both athletic stats and character progress reports. Transparency drives retention.

✅

Quality Control

All coaches are certified in both athletic training and youth mentorship. We use a proprietary curriculum with measurable benchmarks.

Our Value Prop: Players = Captains

Marketing & Acquisition

Phase 1 & 2 (Academy)

Partnerships: Alliances with local charter/private schools.
Community: Free "Saturday Clinics" (Lead Gen).
Digital: Targeted social ads featuring "Player Transformations".

Phase 3 (Charter School)

Recruitment: Info sessions, school fairs, academy feeder program.
Community: Local government engagement, Advisory Board.
Waitlist: Managed enrollment for Years 7-10.

Cumulative Financial Projections

Outlook by Phase

Phase/Year	Revenue	Net Income
Year 1 (Mobile)	$303,000	$1,000
Year 4 (Facility)	$1,700,000	$569,000
Year 10 (Charter Full)	$6,100,000	$1,100,000

Investment Ask (Phased)

PHASE 1 (Now): Seed $150,000

Use: Launch, Equipment, Marketing

PHASE 2 (Year 3): Series A $500,000

Use: Facility Build-out, Staffing

PHASE 3 (Year 5): Charter $3.5M - $5M

Use: School Facility & Acquisition

Curriculum in Action: "Rookies" (K-2)

Methodology: Play (Skill) -> Pause (Reflection) -> Purpose (Life Skill)

Theme: Listening (Weeks 1-3)

Court: Listening to coach instructions, play sequences.
Workshop: "Simon Says" with basketball moves.
Home Challenge: Practice "eyes on speaker" at dinner.

Theme: Sharing (Weeks 4-6)

Court: Passing drills, rotating stations.
Workshop: Partner ball-sharing, "Compliment Circle".
Home Challenge: Share a toy with a sibling.

Sample Session (90 min): 10m Warmup -> 15m Skill Intro -> 15m Drill Stations -> 30m Scrimmage -> 10m PAUSE Moment (Reflection) -> 10m Closing.

Management & Operations

Robert Furtick

Chief Executive Officer

Sports enthusiast with 25+ years of corporate leadership specializing in youth mentorship and character development.

Coach Smiley

President of Player Improvement

Former Collegiate player with extensive coaching experience at elite levels. Expert in talent identification.

Coach Chris

President of Basketball Operations

Championship-winning coach and conditioning expert specializing in youth mentorship and character development.

Operations Plan

Facility: 15,000 sq ft, two full courts, classroom space, parent viewing area.
Staffing: Executive team + 3 Head Coaches, 6 Assistants, 2 Life Skills Facilitators.
Impact: 10% of enrollment reserved for need-based scholarships.

🐐 THE G.O.A.T.
FARM

Join Us.

"Every child who walks through our doors will leave not just as a better basketball player, but as a more confident, capable, and prepared young person."

Contact Us for more information

info@thegoat.farm